About The Competition

Creative Shock is a global social business case competition for students which first took place in 2011. Participants every year are gathered to solve finance, marketing, PR and strategy problems for social businesses. By organizing this competition, we seek to introduce students to real-life global social business models and to communicate how all traditional business strategies can be applied to social enterprises and organizations, improve students’ strategic thinking by challenging them with real marketing and management problems, promote social business all around the world.

Participants have to solve two social business cases in the preliminary rounds. The best 10 teams gather in Vilnius, Lithuania to solve the two final cases.

If you are experiencing any difficulties contact us directly at info@creativeshock.lt for more information.

Official Rules


Creative Shock is an international social business case competition organized every year since 2011, by the students of the ISM University of Management and Economics.

The growth of the ninth time organized competition is reflected by the graphs given bellow. In 2019, Creative Shock gathered 1803 students from 101 countries around the globe.

The winners of Creative Shock 2019 are Bachelor students "Shock and Roll" from University of Toronto. Second place winners "Chinja Consulting" come from Thammasat University, the third place is taken by "McGill Titans", a team from McGill University in Canada.

Number of participants



Grand Prize

The best ten teams reach the Finals where they compete for valuable prizes. The winning team gets 2000 EUR grand prize.

Other prizes will be announced soon

Preliminary Rounds

First Round

In the first round teams of 3-4 students solve a social business case. Those who register as individuals will be divided into teams or will have an opportunity to join the Facebook group and find their teammates there. The first-round solution counts for 60% of the final score of two preliminary rounds.
The first preliminary round takes place online on October 7th - October 14th.

Second Round

In the second round, participants have to create a low-cost, unconventional advertising idea for social business. The aim is to promote the given initiative and publicize a social problem. The second round task is presented in short presentation videos and evaluated by representatives of the Lithuanian Marketing Association. The second round solution counts for 40% of the final score of two preliminary rounds.
The second preliminary round takes place online on October 15th - October 23rd.

The finals

Day 1

The first day begins with an opening ceremony of the final weekend and welcoming words for TOP 10 teams. After that, the participants are involved in activities meant to get them acquainted with each other. In the evening, the teams improve their creativity and communication skills in a creative workshop. Afterwards, they attend a live music event.

Day 2

The second day is dedicated to deepen participants’ knowledge about the concept of social business through workshops and discussions. At the end of the day all teams participate in the Cultural Evening, where they present their countries and have a chance to find out about other cultures’ traditions.

Day 3

The third day begins with the Social Business Conference. Open lectures are held for the finalists and the public. International and local speakers share their ideas and thoughts on global business trends and social entrepreneurship. During the second part of the day, the teams are introduced to the Final Case study. The teams have only one night to provide their solutions and present them the next day to the jury of social entrepreneurs and business experts.

Day 4

During the final day of the competition teams present their solutions of the Final Case study. After announcing and awarding the winners, the Networking event is held where the teams, jury, partners and social organizations share their impressions about the final weekend.