About The Competition

Creative Shock is a global social business case competition for students which first took place in 2011. Participants every year are gathered to solve real life business, marketing and PR problems for social enterprises and organizations. By organizing this competition, we seek to introduce students to real life global social business models and to communicate how all traditional business strategies can be applied to social enterprises and organizations, improve students’ strategic thinking by challenging them with real marketing and management problems, promote social business all around the world.

Participants have to solve two social business cases in the preliminary rounds. The best 10 teams gather in Vilnius, Lithuania to solve the two final cases.

If you would like to participate, please read the following Official Rules.

If you are experiencing any difficulties contact us directly at info@creativeshock.lt for more information.


Creative Shock is an international social business case competition organized every year since 2011, by the students of the ISM University of Management and Economics.

The growth of the eighth time organized competition is reflected by the graphs given bellow. In 2017, Creative Shock gathered 1224 students from 403 universities in 100 countries around the globe.

Number of participants



Round-trip Plane Tickets

The winners of the competition get round-trip flight tickets, established by Turkish Airlines. They can be used in one year time period to any country of the winners' choice, that is in a list of provided destinations by Turkish Airlines.

Grand Prize

The best ten teams reach the Finals where they compete for valuable prizes. The winning team gets 2000 EUR grand prize.

Preliminary Rounds

First Round

In the first round teams of 3-4 students solve a social business case. Those who register as individuals will be divided into teams and will have to solve the case together with the assigned teammates virtually. First round solution counts for 60% of the final score of two preliminary rounds. The first preliminary round takes place online on Oct. 9 - 15.

Second Round

In the second round one of the social initiatives of the Baltic States is assigned to each of the teams. Participants have to create a low-cost, unconventional advertising idea with a view to promote the given initiative and publicize a social problem. The second round task is presented in short videos and evaluated by representatives of Lithuanian Marketing Association. Second round solution counts for 40% of the final score of two preliminary rounds. The second preliminary round takes place online on Oct. 16 - 25.

The finals

Day 1

The first day begins with an opening ceremony of the final weekend and welcoming words for TOP 10 teams. After that, the participants are involved in activities meant to get them acquainted with each other. In the evening, the teams improve their creativity and communication skills in a creative workshop. Afterwards, they attend a live music event.

Day 2

During the second day, the participants are presented with the first social business case, which they solve and present before the honorable jury.  After that, all teams participate in the Cultural Evening, where they present their countries and have a chance to find out about other cultures’ traditions and cousine.

Day 3

The third day begins with the Social Business Conference. Open lectures are held for the finalists and the public. International and local speakers share their ideas and thoughts on global business trends and social entrepreneurship. During the second part of the day, the teams are introduced to the Final Case study. The teams have only one night to provide their solutions and present them the next day to the jury of social entrepreneurs and business experts.

Day 4

The final day starts with an opening ceremony, where the Golden partner gives a greeting speech to all of the finalists. After the ceremony, the teams present their solutions for the final case study. Each team has 15 minutes for the presentation and 5 minutes for the questions of the jury. After announcing and awarding the winners, the Networking event is held where the teams, jury, partners and social organizations share their impressions about the final weekend.

Get in Touch

If you have any questions or remarks, feel free to contact us.

Arklių g. 18, Vilnius
+3706 799 7169

Eligibility Requirements:

Participants may apply either individually or in teams of 3-4

If registered individually, participants will be divided randomly into teams of 3-4 before the first round and will manage their work by themselves using any means of communication available to the members

All participants must be either Bachelor or Master students from any disciplines

A participant is NOT allowed to have more than one team

Organizers of previous years' Creative Shock are not allowed to apply

Team members are allowed to be from different universities and countries


The teams which send solutions after the given deadline will be disqualified

All material that is related with the competition will be provided in English

All assignments of any competition round have to be solved and submitted in English

All the material provided for the participants must not be used for any commercial purposes without permission from Creative Shock organizers

All the expenses for the finalists in Vilnius will be covered (accommodation, food, various activities etc.) except travelling costs

Key dates:

  • Registration Sep 17 – Oct 08
  • First preliminary round Oct 09 – 15
  • Second preliminary round Oct 16 – 25
  • The finals – Nov 29 - Dec 2