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About The Competition
Creative Shock is a global social business case competition for students which first took place in 2011. Participants every year are gathered to solve real life business, marketing and PR problems for social enterprises and organizations. By organizing this competition, we seek to introduce students to real life global social business models and to communicate how all traditional business strategies can be applied to social enterprises and organizations, improve students’ strategic thinking by challenging them with real marketing and management problems, promote social business all around the world.
If you would like to participate, please read the following Official Rules.
History
Creative Shock is an international social business case competition organized every year since 2011, by the students of the ISM University of Management and Economics.
The growth of the seventh time organized competition is reflected by the graphs given bellow. In 2015, Creative Shock gathered 892 students from 227 universities in 73 countries around the globe.
Number of participants
Countries
Prizes
Round-trip Plane Tickets
The winners of the competition get round-trip flight tickets, established by Turkish Airlines. They can be used in one year time period to any country of the winners' choice, that is in a list of provided destinations by Turkish Airlines.
Grand Prize
The best five teams reach the Finals where they compete for valuable prizes. The winning team gets 2000 EUR grand prize.
Preliminary Rounds
First Round
In the first round teams of 3-4 students solve a social business case. Those who register as individuals will be divided into teams and will have to solve the case together with the assigned teammates virtually. First round solution counts for 60% of the final score of two preliminary rounds. The first preliminary round takes place online on Oct. 9 - 15.
Second Round
In the second round one of the social initiatives of the Baltic States is assigned to each of the teams. Participants have to create a low-cost, unconventional advertising idea with a view to promote the given initiative and publicize a social problem. The second round task is presented in short videos and evaluated by representatives of Lithuanian Marketing Association. Second round solution counts for 40% of the final score of two preliminary rounds. The second preliminary round takes place online on Oct. 16 - 22.
At all times students were that part of the society which fostered the biggest social changes or sometimes even set off the fire of revolution. “Creative Shock” educates a young person in many ways, develops his critical thinking, strengthens social responsibility. This is why, I believe, this competition not only increases the awareness of social business, creates innovative solutions for social problems, unites youth of the world, but most importantly – plays a big role in terms of creating a responsible society. Justas Kučinskas Member of the Board of ARVI Enterprises Group
It’s already more than three years of my collaboration with ISM students who annually organize social entrepreneurship competition “Creative Shock”. I am glad that during those years the competition has been constantly improving in terms of the number of participants and countries as well as the quality of the jury. Students of ISM play a really important role – they are promoting social innovations and business among young people which is extremely important for Lithuania and neighbor countries because these countries don’t have strong traditions in the field of social business. Mindaugas Danys Innovation manager-consultant at Sunrise valley
The combination of inspirational speakers and challenging cases, coupled with a pitching competition, move young people along the continuum from inspiration, understanding and action. They combine an international dimension and practical activity very effectively. I have been working with social business for 14 years and been involved in many entrepreneurship competitions in the UK, Lithuania, Latvia, South Korea and the Philippines and Creative Shock is excellent – clearly one of the best. Phil Tulba Director and Vice Chairman Adrenaline Alley UK
The finals
Day 1
The first day begins with an opening ceremony of the final weekend and welcoming words for TOP 12 teams. After that, the participants are involved in activities meant to get them acquainted with each other. In the evening, the teams improve their creativity and communication skills in a creative workshop.
Day 2
During the second day, the participants are presented with the first social business case, which they solve and present before the honorable jury. After that, all teams participate in the Cultural Evening, where they present their countries and have a chance to find out about other cultures’ traditions and cousine.
Day 3
The third day begins with the Social Business Conference. Open lectures are held for the finalists and the public. International and local speakers share their ideas and thoughts on global business trends and social entrepreneurship. During the second part of the day, the teams are introduced to the Final Case study. The teams have only one night to provide their solutions and present them the next day to the jury of social entrepreneurs and business experts.
Day 4
The final day starts with an opening ceremony, where the Golden partner gives a greeting speech to all of the finalists. After the ceremony, the teams present their solutions for the final case study. Each team has 15 minutes for the presentation and 5 minutes for the questions of the jury. After announcing and awarding the winners, the Networking event is held where the teams, jury, partners and social organizations share their impressions about the final weekend.